Timothy Truxell

Tim Truxell is the founder and Executive Director of Rubicon CX, a full service content and experience strategy consultancy. He was previously a Senior Group Content Strategy Director and national content practice lead for Rightpoint based in Atlanta. Tim has over 20 years of editorial and content strategy experience. He focuses on determining how content will best contribute to the overall user and brand experience for both customers and business users.

His current responsibilities include developing content strategies across different channels, determining how content can allow clients to meet their goals and best represent their brand through their combined digital experiences, providing clients with the necessary knowledge of content governance, and creating content models and taxonomies to support those experiences. This includes global and localized experiences for accounts with worldwide digital presences.

In his previous capacity as Senior Group Director, he served as the content design and strategy lead for the company, providing oversight and career management for the content strategy team, managing staffing, preparing estimates, building the national practice, and serving as content strategy and design lead for pitches.

Tim is equally comfortable on both sides of the content strategy line: the traditional “creative” brand side, which focuses on the content experience of the user and the on “system”, or technology side, which focuses on taxonomy, content models and systems (DAM and CMS)—but he really sees no distinction between the two as they both contribute to the overall content experience.

Tim has provided content strategy expertise to clients in wide variety of industries:

• Automotive and Transportation
• Financial Services
• Healthcare and Life Sciences
• Hospitality and Travel
• Manufacturing
• Retail and Consumer Products

Before joining Rightpoint, Tim worked as a content strategist for a number of companies and digital agencies, including 12 and a half years at Sapient, where he helped build its content strategy practice.

Follow him @rubiconcx on Twitter.