Sean Connors
Digital Content Strategist / Copywriter / Social Media Director / Creative Director
Sean Connors
Twitter: @2xAught7
snapshot
* Decade-plus experience in web & print copy, social media, advertising and PR
* Communications specialist with campaign, editorial, director-level experience
* Award-winning copywriter/social media director and team leader
* Thrives in creative, team and fast-paced work environment
Skills
- copywriting
- social media
- strategist
Education
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2001-2003
MBA at Maryville University of Saint Louis
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Masters, Business Administration
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1995-1999
Bachelor of Science, Communications at Saint Louis University
Experience
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2014/2016
Manager, Insights / Executive Editor at GroupM Next
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Identifies trends and insights within the digital media industry that are leading to shifts in thinking or approach. Contributes thought leadership and feedback around content strategy and storytelling. Serves as executive editor and an author for quarterly publication and its associated weekly newsletter. Explores digital media alternatives and business intelligence trends, and develops a point of view, demonstrating creativity and strategic thinking. Oversees the editorial & production calendar for forward-thinking client presentations, specializing in retail (Target, Mars). Crafted content and led agency’s global Twitter presence for GroupM’s exclusive two-day NEXT event, which trended in New York.
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2013/2014
Senior Social Media Manager / Strategist at Stealth Creative
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Served as ‘de facto’ social media director, serving as lead in client-facing role and agency pitches. Conducted research and compiled analytical insights for content strategies. Worked with cross-functional teams to deliver consistent brand voice and messaging for agency’s clients. Developed and maintained paid and earned media strategies and set standards for each across multiple digital platforms. Managed social media presences for Fortune 500 clients & a web-only program, increasing each audience by average of 175%.
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2010/2013
Senior Copywriter / New Media Content Strategist / Associate Creative Director at Abstrakt Marketing Group
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Presided over formation of agency’s digital division. Supervised social media managers and coached team members on best practices. Led interdepartmental teams and provided insights for brand reputation management and campaign improvement. Continuously monitored changing digital trends on behalf of agency and its clients. Developed integrated campaigns designed to engage audiences across several platforms, both traditional and digital. Served as editorial gatekeeper and senior-level copywriter for content (print, TV/radio scriptwriting and digital media).
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2006/2011
Assistant Content Administrator/Website Consultant at InsideSTL
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Sourced and evaluated varying news stories for main site and social media entities. Identified new trends and stories by scouring blogs, social media, local media sites and Internet communities. Routinely updated content across platforms (website and social media). Handled day-to-day management of Twitter account (@insidestl).
To contact this candidate email sean.connors@gmail.com