Chris Rucks
Content strategist and writer
There’s significant breadth to my experience, but my background has always been anchored by creativity and the communication of ideas.
I’ve spent my career channeling my creative energy into content: first through video production, writing stories and scripts; next through marketing, building inbound and digital marketing programs; and now through content strategy, designing messaging guidelines, governance programs, and CMS management,
I’ve also had extensive experience managing marketing programs and pushing business objectives through social media, email marketing, site design, and sales support.
Connect with me: chrisrucks.com / @maydaythemonsta
Skills
- content production
- content strategy
- writing
Education
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2000-2004
B.A., English at University of Michigan
Experience
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Jan 2017
Content strategist at MMV Marketing (freelance)
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Making brands shine through content strategy, content writing, and marketing services.
• Help brands craft content strategy, develop site narratives and manage content initiatives.
• Support brands in relaunching/retooling websites and related content operations—articulate USPs; refresh content; create clear, compelling copy; and drive leads and engagement.
• Offer a suite of writing services spanning long-form content, press releases, UX writing, and microcopy.
• Improve search rankings and generate inbound leads through engaging, SEO-friendly long-form content.
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2014-2016
Content production / Community Manager (contract) at Fishbowl
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Venture-backed professional social networking platform and app.
• Collaborated with partners to develop high-impact engagement strategies to increase usage and active users.
• Drafted micro-content, social copy, and push notifications to engender user engagement and platform growth.
• Listened to and monitored social conversations for insights, strategies, and community sentiment analysis.
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2014-2016
Marketing Manager at Music Dealers
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Inbound Marketing
• Designed and launched inbound marketing strategy: managed persona research, content ideation and production, CMS implementation, analytics, and inbound campaigns.• Increased blog readership by 21%, pageviews (7%), on-page clicks (9%), and on-page duration (37%) through targeted content, improved design and UX.
• Synthesized marketing research, data, and insights into compelling stories and user-specific content.
Content Strategy
• Spearheaded content strategy: facilitated research, managed content calendar; aligned content to funnel; served as web editor-in-chief• Managed team of writers, developers, graphic designers, and video producers toward marketing/content goals.
• Owned total brand content creation; managed content production through content systems, including Drupal and Hubspot.
To contact this candidate email cmaydayrucks@gmail.com