Ugh. “We need to talk.” Nothing good ever seems to comes after that… But seriously, there are some things we need to sort out together. Let’s start with the good news: Content is hot. Positively en fuego: ● 90% of organizations market with content (source) ● 67% of surveyed B2B companies reported marketing content a […]
(This is part of a series of articles highlighting the templates from Content Strategy Alliance Tools & Templates: A Best Practices Handbook we created in 2014. Check back at the end of 2020 for a revised and expanded handbook.) By Lisa Trager The best way to rank organically for search is to develop great content! When […]
It’s here! The CSA queried businesses about their content strategy practices. Thanks to all who participated. Download the report below. csa_2016BusinessSurvey_Report
By Khaled Aly CSA Member Content components are modular information units, marked up according to XML rules. XML is a meta language that supports content structuring by enforcing a grammar to each communicated dialect. Documents, service specifications, or messages… Content servers communicating to human users, or cross-communicating provisioning (web) servers… The content lingo is not […]
By Kevin P. Nichols (This is part of a series of articles highlighting the templates from Content Strategy Alliance Tools & Templates: A Best Practices Handbook.) In the book, The Language of Content Strategy, Cleve Gibbon defines a content model as “a formal representation of structured content as a collection of content types and their interrelationships.” […]
Khaled A.B. Aly, Technical Author and Analyst The CSA “Best Practices Handbook” primary concern is to streamline the lifecycle management of large corporate sites and intranets from inception through planning, assessment, analysis, design, and maintenance phases. Typical web content would be generated by a CMS (like WordPress, Joomla, Drupal …) to HTML5/CSS, supported by web […]
(Updated 5-31-19) A number of courses in content strategy have sprung up. Below is our list – anyone have anything to add? Write to us. UNIVERSITIES McGill University, Content Management and Architecture; Steven Grindlay, Instructor University of California (UCR) Extension, Professional Studies; Content Strategy Langara College, British Columbia; Content Strategy, Usability and Information Architecture; Melissa […]
By Melissa Eggleston “Content people hate to talk about money,” stated Laura Creekmore (pictured above), a content strategist out of Nashville, Tennessee. “It is an unpopular opinion to say that content work isn’t art, but you need to expect that your work will be judged in concrete and objective terms.” On January 23 in […]
By Samartha Vashishtha Senior Content and Community Lead, Adobe Systems While functionality deservedly remains the primary focus in the development of any software product, it’s also important to ensure that the product is easily supportable. Error messages – being the first line of support for a product – contribute significantly to product quality and the […]
By Steven Grindlay I’ve heard content described more than once as the stuff of communication. I agree. It makes good sense. If not content then what else would communication be constructed from? If we accept this as true, then it must also be true that wherever there is communication there must also be content OK […]