Image by pixels.com By Katie Conroy Digital transformation comes with many promising benefits. But the overarching reason every small and medium-sized business should consider incorporating more digital tools is that it spurs significant growth and helps you get ahead of competitors. That said, digital transformation is precisely what it sounds […]
What Business Should I Start? Advice to Help You Decide By Amy Collett There is a lot that goes into running a business. There is the marketing side of things and procurement, vendor arrangement, and employee management. But before you can get there, you might be stuck at the starting stage – the idea. What […]
by Katie Conroy Image via Pexels If marketing sounds like such a broad function that would require its own marketing department within your business, you may be pleasantly surprised to know that you can manage this function yourself. But whether that’s partly or completely, is up to you. Here’s a guide that can help you […]
Image via Pexels By Gloria Martinez By Hiring new employees — especially new workers whose job it is to sell your products and services to the outside world — can sometimes feel like a gamble for business owners. If you’re considering hiring new sales and marketing employees, use the four steps below to locate and […]
Image via Unsplash by Amy Collett As a business owner, you have a lot of responsibilities, not only to your company itself but also to the employees you hire. A human resources consultant can alleviate some of the stress of those responsibilities, contributing to your company's growth and culture. Courtesy of Content Strategy Alliance, you […]
by Katie Conroy If you aren’t working from home already, there’s a good chance you will soon. Many experts predict that more Canadians will work from home after the pandemic. If your job allows you to work from the comfort of a home office, you may even find the switch refreshing. However, it’s important to […]
(Image via Pexels) By Katie Conroy Running a business from home can be a dream. It can provide the ultimate flexibility and work-life balance, as well as the opportunity to make good money doing something you love. But none of these benefits are guaranteed. In order to set your home-based business up for success, […]
Photo via Pexels.com By Katie Conroy Online and e-commerce-based businesses may be a dime a dozen, but the fact is, there are still countless small businesses that have held on to their brick-and-mortar roots without a hitch. That is, until COVID-19 came into the picture. With new rules on social distancing and widespread lockdowns, […]
By Victoria Palmer As 2019 draws to a close with popping champagne corks and New Year’s resolutions, inevitably thoughts turn towards new innovations, ideas, and concepts for the upcoming year. The world of content strategy is not any different in terms of understanding what and how new and emerging trends for 2020 will have an […]
Last year, the Content Marketing Institute along with Brightcove produced a documentary about content marketing. With interviews and case studies, it offers a fascinating view of how marketing changed over the last century. Read my review here.