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Content Strategy in the Classroom

(Updated 5-31-19)

A number of courses in content strategy have sprung up. Below is our list – anyone have anything to add? Write to us.

UNIVERSITIES

  1. McGill University, Content Management and Architecture; Steven Grindlay, Instructor
  2. University of California (UCR) Extension, Professional Studies; Content Strategy
  3. Langara College, British Columbia; Content Strategy, Usability and Information Architecture; Melissa Breker, Instructor
  4. University of British Columbia; Social Media, Content Marketing; Melissa Breker, Instructor
  5. University of Washington iSchool – Content Strategy and Information Architecture; Misty Weaver; Instructor
  6. University of Washington Professional and Continuing Education; Certificate in Storytelling and Content Strategy; Tizzy Asher, Peter Luyckx – Instructors
  7. Kent State – Master of Science in Information Architecture and Knowledge Management with a concentration in User Experience Design (UXD) at Kent State University; ; Hilary MarshContent Strategy 1 & II, Instructor
  8. Centennial College. Toronto, Canada – Interactive Media Management Program at Centennial College; Pamela Kostur, Program Coordinator
  9. FH Joanneum, University of Applied Sciences; Graz, Austria; Masters of Arts in Social Sciences, Content Strategy at Department of Media & Design; Kickoff Workshop: What is Content Strategy; Content Modelling and Style Guides; Heinz Wittenbrink, Program Director; Rahel Baillie, Doris Eichemeier, Lisa Moore,Ursula Krenenberger, Sascha Stoltenow, Margot Bloomstein, Instructors
  10. Northwestern University, Chicago, IL; Design & Strategy; Content Strategy specialization; Advanced Writing Workshop, Social Media and Content Curation, and Persuasion
  11. Northwestern University, Chicago, IL, Free online content strategy course; Candy Lee and John Lavine, Instructors
  12. Syracuse University– Online Content Strategy & Application; Kelly Lux, Jenn Pedde, Instructors
  13. University of Washington – Content Strategy for the Web; Andrea Zeller, Instructor
  14. Full Sail University, Winter Park, FL; Internet Marketing, Bachelor of Science, Content Strategy, Development and Marketing
  15. The University of Kansas, William Allen White School of Journalism and Mass Communication is launching its first online master’s program in Digital Content Strategy and students will be able to earn certificates in data interpretation and social media strategy, beginning in August 2016. Learn more at its
  16. Columbia University, New York, NY, School of Professional Studies, Strategic Communications, Master of Science; Content Strategy: Achieving   Business Goals Through Content; Content Strategy: Fundamentals, Techniques, and Tools; Margot Bloomstein and Christopher Collette, Instructors
  17. Royal Roads University, Garth von Buchholz, Instructor; Social Content Strategy: Getting the Right Content to the Right People at the Right Time; Social Content Strategy for Environmental Professionals; and Search Engine Mechanics: Google Basics for Social Content
  18. University of Wisconsin, School of Continuing Education, Building an Integrated Digital Content Strategy

OTHER COURSES/WORKSHOPS

  1. MediaBistro, Digital Content Strategy http://www.mediabistro.com/courses/digital-content-strategy/new-york/8956/; Jess Adamiak, Instructor
  2. School of Visual Concepts, Seattle WA; Content Strategy for the Web, Paula Land, Instructor
  3. ADMCI – Applied Content Strategy, Rebecca Steurer, Instructor
  4. Content Marketing Institute – offers courses on content strategy tasks such as creating personas, finding keywords, etc.
  5. The Publishing Training Center – Content Strategy for the Web, Sue Davis, Instructor
  6. Firehead – Introduction to Content Strategy
  7. Digital Content Academy; Content Strategy 2 Day Intensive; Rahel Baillie
  8. NN/g Nielsen Norman Group – Content Strategy Full Day training course,New York, NY; Catherine Toole, Instructor; September 15, 2016. London, England: November 09, 2016; Omnichannel Journeys and Customer Experience – Full Day training course; Kim Flaherty, Instructor; Toronto: July 15, 2016; New York, NY: September 16, 2016; London, England: November 10, 2016
  9. EConsultancy – Digital Content Strategy Training; Tim Fidgeon, Instructor; London, England: August 11, 2016
  10. Emarketeers – Digital Content Strategy Training; Anne Caborn, Instructor; Clerkenwell, London: September 16, 2016; November 2, 2016; and December 14, 2016
  11. Webcredible Training Academy – Online Content Strategy Training; Felice Hawley, Instructor
  12. Isentia, Australia; Digital Content Strategy
  13. Certificate in Online Business, LTD (COB); Content Strategy: Content and Customer Experience Training
  14. Association for Data-Driven Marketing & Advertising (ADMA)  – Planning a Content Strategy (Online Module) 
  15. Meritus Media; content strategy training for businesses 
  16. QA, Berkshire, London – Digital Content Strategy (One-day classroom course)
  17. Coursehorse, New York, NY – Digital Content Strategy
  18. Imparture – Social Media Content Strategy
  19. Knowledge Engineers – Content Strategy and Distribution Course (One day)
  20. George Brown College, Toronto, Ontario – Digital Content Strategy (Continuing Education Certification)
  21. Divvy HQ – On-site Content Strategy Workshop (Two Day)– (for those using Divvy HQ software)
  22. Content Strategy Workshops – Eileen Webb, Lisa Marie Martin and Sara Wachter-Boettcher, Instructors
  23. Content Academy; courses include Applied Content Strategy
  24. General Assembly – Introduction to Content Strategy: What to Create, Why to Create it, And How to Show It to the World

Past Courses/Not Currently Being Taught

  1. University of Strasbourg at CAWEB – Master’s Program, Web Content Strategy; Destry Wion, Guest Lecturer
  2. Agencyside – Content Strategy: The Critical Link for Digital Success; Sara Wachter-Boettcher, Instructor
  3. University of Toronto – Treating Content as an Organizational Resource
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