Fun Facts From the 2014 Content Strategy Report

By Noreen Compton

Update 05/02/20: Enjoy reading our results from our 2014 Content Strategy Survey. Then help us find what has changed in the last few years by taking our 2020 Content Strategy survey.

We have a lot of stats from our 2014 Content Strategy survey.

• Do you have any thoughts on what some of them mean and how they are significant?
• Were you surprised by anything in the survey?

We are interested in your thoughts.

• Primary areas of expertise (you could pick more than one):
  Strategy 70.9
  Editorial 65.8,
  Marketing 55.8
  UX 54.5
  IA 47.4%
  Media/Publishing 40.9%
  Technology 29.3
  Governance 27%
  Taxonomy 26%
  DITA 4.9%
• Who has the title of content strategist
  90.5% of responders report they are doing content strategy work
  61.7% said their employer doesn’t use the title of content strategist
• Employees versus independent contractors & consultants
  64% of responders are employees
  35.4% are independent contractors or consultants
• Years of experience
  24.8% of responders have 2-3 years of  experience
  more than half 6 or more years
  22.4% have 10 years or more
  8.9% of respondents have been doing content strategy for more than 15 years
• Where they work
  36.9% of responders work for corporations
  46.4 at ad agencies, content or digital consultancies
  12.6% of responders work for a content strategy consultancy
• Top  tasks reported:
  content assessments 73%
  editing 71.4%
  copywriting 62.9%
  analytics 57.1%
• Digital versus multi-channel work
  55.3% of respondents do digital work only;
  44.7% cover multi-channels

AND…..

• 39.3% reported lack of credibility inside organizations as their biggest challenge
• 36.1% of responders said they work on wireframes
• Regardless of experience, 80.8% of responders said they are self-taught in content strategy