Why a CS group?

(Read About the CSA)

What is content strategy?

What does a content strategist do?

Why would I need a content strategist?

These are a few of the important and frequently asked questions for which there are still no simple answers.

A survey sent out in January of 2014 to content strategy practitioners confirmed our theory that a content strategy organization was needed and would be welcomed. (Please read our 2014 Content Strategy Survey Report and check out the raw data.)

We believe the Content Strategy Alliance can be an organizing body that helps bring clarity and credibility to the field of content strategy. We hope to help establish best practices and standards of performance for the consistent creation and publication of useful content.

There is plenty of room for growth and participation. We hope you will join us.