THE CSA TOOLS & TEMPLATES

A Best Practices Handbook

After months of hard work by the Best Practices Project Group, we have launched the Content Strategy Alliance Tools & Templates: A Best Practices Handbook. Created by a core group in a collaborative environment, this free handbook features best practices steps and close to 40 templates and 40 examples for content strategy projects. We welcome your thoughts and ideas. And consider joining us for more exciting content strategy projects.

Click on the image below to download the handbook. Scroll down to view a list of all templates as well as a bulk download option for all templates.

Content Strategy Alliance Book Download

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Download: Handbook Templates and Examples

Click on the image below to download the complete set of templates and examples.

Download all Content Strategy Alliance templates!

Below you can download individual templates and examples

Planning Phase

Practice Template Links Example Links
Content Project Brief Content Project Brief Template Content Project Brief Example
Governance Model Governance Model Template Governance Model Example
Stakeholder Interview/Organizational Needs Surveys Stakeholder Interview Template Stakeholder Interview Example
Content Strategy RoadMap Content Strategy Roadmap Template Content Strategy Roadmap Example

Assessing Phase

Practice Template Links Example Links
Content Inventory Content Inventory Template Content Inventory Example
Content Audit/Assessment Content Audit/Assessment Template Content Audit/Assessment Example
Competitive Analysis Competitive Analysis Template Competitive Analysis Example
Content Strategy Document (template 1) Content Strategy Document (Template 1) Content Strategy Document Example
Content Strategy Document (template 2) Content Strategy Document (Template 2) Content Strategy Document Example
User/Customer Experience Assessment User/Customer Experience Assessment Template User/Customer Experience Assessment Example

Analyzing Phase

Practice Template Links Example Links
Content Model (High Level) Content Model Template Content Model Example
Personas Personas Template Personas Example
User/Customer Journeys User/Customer Journeys Template User Journeys Ecommerce Example
User/Customer Journeys for Omnichannel User/Customer Journeys Template User Journeys Omnichannel Example
Content Maps Content Maps Template Content Maps Example
Content Maps (TreeMap) Example 2 Content Maps Template Content Maps (Tree Map) Example 2
Taxonomy Taxonomy Template Taxonomy (High Level) Example
Taxonomy (High Level) Taxonomy (High Level) Template Taxonomy (High Level) Example
Content Migration Plan Content Migration Plan Template Content Migration Plan Example

Design Phase

Practice Template Links Example Links
Messaging Statements Messaging Statements Template Messaging Statement Example
Voice and Tone Guide Voice & Tone Guide Template Voice & Tone Guide Example
Editorial Style Guide Editorial Style Guide Template Editorial Style Guide Example
Experience-Level, Page-Level & Page Type Level/Strategic Intent Page Level (aka Strategic Intent) Content Strategies Template Page Level (aka Strategic Intent) Content Strategies Example
Content Types Content Types Template Content Types Definition Example
Content Matrix (General) Content Matrix Template Content Matrix Example
Content Development Matrix/Creation Schedule Content Development Matrix/Creation Template Content Development Matrix/Creation Example
Content Logic Rules Content Logic Rules Tempalate Content Logic Rules Example
Content Model (Final) Content Model Template Content Model Example
SEO Recommendations SEO Recommendations Template SEO Recommendations Example
Content Life Cycles & Workflow (example 1) Content Life Cycles & Workflow Template Content Life Cycles & Workflow Example
Content Life Cycles & Workflow (example 2) Content Life Cycles & Workflow Template Content Life Cycle Editorial Workflow Example
Content/Editorial Calendar Content/Editorial Calendar Template Content/Editorial Calendar Example
Content/Editorial Calendar (Social Media) Content Calendar Social Media Template Content Calendar Social Media Example
Localization and Translation Plans Localization and Translation Plans Template Localization and Translation Plans Example
Metadata Strategy Metadata Strategy Template Metadata Strategy Example
Performance Metrics Performance Metrics Template Performance Metrics Example
Content Creation Guide Content Creation Guide Template Content Creation Guide Example

Appendix

Section Template Links Example Links
Project Charter 1A Project Charter Template Project Charter Example
Stakeholder Register 1B Stakeholder Register Template Stakeholder Register Example
RACI Model 1C RACI Model Template RACI Model Example
Staffing Plan 1D Staffing Plan Template Staffing Plans Example
Error Messages 1G Error Messages Template Error Messages Example