Blog Archives

Review: The Story of Content: Rise of the New Marketing

ADVERTISING

Last year, the Content Marketing Institute along with Brightcove produced a documentary about content marketing. With interviews and case studies, it offers a fascinating view of how marketing changed over the last century. Read my review here.

Posted in Uncategorized

Template of the Week – Search Engine Optimization

(This is part of a series of articles highlighting the templates from Content Strategy Alliance Tools & Templates: A Best Practices Handbook) By Lisa Trager The best way to rank organically for search is to develop great content!  When people search,

Posted in Uncategorized

The 2016 Content Strategy Alliance Business Survey

  It’s here! The CSA queried businesses about their content strategy practices. Thanks to all who participated. Download the report below. csa_2016BusinessSurvey_Report      

Posted in Uncategorized

Content Strategy Best Practices for “Source” Structured Content

Khaled A.B. Aly, Technical Author and Analyst The CSA “Best Practices Handbook” primary concern is to streamline the lifecycle management of large corporate sites and intranets from inception through planning, assessment, analysis, design, and maintenance phases. Typical web content would

Posted in Uncategorized

Why Content Strategists Should Focus on ROI more than Engagement

  By Melissa Eggleston “Content people hate to talk about money,” stated Laura Creekmore (pictured above),  a content strategist out of Nashville, Tennessee. “It is an unpopular opinion to say that content work isn’t art, but you need to expect

Posted in Uncategorized

Error Messages: Best Practices for Supportable Product Development

By Samartha Vashishtha Senior Content and Community Lead, Adobe Systems While functionality deservedly remains the primary focus in the development of any software product, it’s also important to ensure that the product is easily supportable. Error messages – being the

Posted in Uncategorized

Content strategy has two aspects, but which is the most important?

By Steven Grindlay I’ve heard content described more than once as the stuff of communication. I agree. It makes good sense. If not content then what else would communication be constructed from? If we accept this as true, then it

Posted in Uncategorized

The Content Creation Guide: Making Copywriters’ Lives Easier

By Noreen Compton There are a lot of templates on the web to aid in the content strategy process. What I often see overlooked is a template for the content strategist to turn over  to copywriters that has all the

Posted in Uncategorized

What Content Strategist Don’t Like About their Role

By Noreen Compton In the 2014 Content Strategy Survey, we asked, naively: If you could change one aspect of your current role, what would it be? We got 579 answers. They are summarized below. How would you answer the question?

Posted in Uncategorized

Is the title of Content Strategist important? Or just the work?

By Noreen Compton In the 2014 Content Strategy Survey Report, we noted that 90.5 percent of respondents reported doing content strategy work, but 61.7 percent said that their employer does not have a role titled “Content Strategist.”  We suggested this

Posted in Uncategorized