Blog Archives

My fellow content marketers, we need to talk

Ugh. “We need to talk.” Nothing good ever seems to comes after that… But seriously, there are some things we need to sort out together. Let’s start with the good news: Content is hot. Positively en fuego: ● 90% of

Posted in certification, Content Strategy, UX

Template of the Week – The Content Inventory

By Paula Land (This is part of a series of articles highlighting the templates from Content Strategy Alliance Tools & Templates: A Best Practices Handbook). The content inventory is a quantitative accounting of content assets. Depending on the context of the

Posted in Content Strategy, UX

Content Components

By Khaled Aly CSA Member Content components are modular information units, marked up according to XML rules. XML is a meta language that supports content structuring by enforcing a grammar to each communicated dialect. Documents, service specifications, or messages… Content

Posted in Component Content, Content Strategy

Template of the Week – The Content Model

By Kevin P. Nichols (This is part of a series of articles highlighting the templates from Content Strategy Alliance Tools & Templates: A Best Practices Handbook.) In the book, The Language of Content Strategy, Cleve Gibbon defines a content model as

Posted in Content Strategy, UX Tagged with: ,

Content Strategy in the Classroom

(Updated 11-30-16) A number of courses in content strategy have sprung up. Below is our list – anyone have anything to add? Write to us. UNIVERSITIES McGill University, Content Management and Architecture; Steven Grindlay, Instructor University of California (UCR) Extension,

Posted in certification, content marketing, Content Strategy, content strategy school, Education, UX Tagged with: