Entries by Noreen Compton

Template of the Week – Search Engine Optimization

(This is part of a series of articles highlighting the templates from Content Strategy Alliance Tools & Templates: A Best Practices Handbook we created in 2014. Check back at the end of 2020  for a revised and expanded handbook.) By Lisa Trager The best way to rank organically for search is to develop great content!  When […]

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Content Components

By Khaled Aly CSA Member Content components are modular information units, marked up according to XML rules. XML is a meta language that supports content structuring by enforcing a grammar to each communicated dialect. Documents, service specifications, or messages… Content servers communicating to human users, or cross-communicating provisioning (web) servers… The content lingo is not […]

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Template of the Week – The Content Model

By Kevin P. Nichols (This is part of a series of articles highlighting the templates from Content Strategy Alliance Tools & Templates: A Best Practices Handbook.) In the book, The Language of Content Strategy, Cleve Gibbon defines a content model as “a formal representation of structured content as a collection of content types and their interrelationships.” […]

Content Strategy Best Practices for “Source” Structured Content

Khaled A.B. Aly, Technical Author and Analyst The CSA “Best Practices Handbook” primary concern is to streamline the lifecycle management of large corporate sites and intranets from inception through planning, assessment, analysis, design, and maintenance phases. Typical web content would be generated by a CMS (like WordPress, Joomla, Drupal …) to HTML5/CSS, supported by web […]

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Content Strategy in the Classroom

(Updated 5-31-19) A number of courses in content strategy have sprung up. Below is our list – anyone have anything to add? Write to us. UNIVERSITIES McGill University, Content Management and Architecture; Steven Grindlay, Instructor University of California (UCR) Extension, Professional Studies; Content Strategy Langara College, British Columbia; Content Strategy, Usability and Information Architecture; Melissa […]

Why Content Strategists Should Focus on ROI more than Engagement

  By Melissa Eggleston “Content people hate to talk about money,” stated Laura Creekmore (pictured above),  a content strategist out of Nashville, Tennessee. “It is an unpopular opinion to say that content work isn’t art, but you need to expect that your work will be judged in concrete and objective terms.” On January 23 in […]

Error Messages: Best Practices for Supportable Product Development

By Samartha Vashishtha Senior Content and Community Lead, Adobe Systems While functionality deservedly remains the primary focus in the development of any software product, it’s also important to ensure that the product is easily supportable. Error messages – being the first line of support for a product – contribute significantly to product quality and the […]