Blog Archives

Review: The Story of Content: Rise of the New Marketing

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Last year, the Content Marketing Institute along with Brightcove produced a documentary about content marketing. With interviews and case studies, it offers a fascinating view of how marketing changed over the last century. Read my review here.

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My fellow content marketers, we need to talk

Ugh. “We need to talk.” Nothing good ever seems to comes after that… But seriously, there are some things we need to sort out together. Let’s start with the good news: Content is hot. Positively en fuego: ● 90% of

Posted in certification, Content Strategy, UX

Template of the Week – Search Engine Optimization

(This is part of a series of articles highlighting the templates from Content Strategy Alliance Tools & Templates: A Best Practices Handbook) By Lisa Trager The best way to rank organically for search is to develop great content!  When people search,

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The 2016 Content Strategy Alliance Business Survey

  It’s here! The CSA queried businesses about their content strategy practices. Thanks to all who participated. Download the report below. csa_2016BusinessSurvey_Report      

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Template of the Week – The Content Inventory

By Paula Land (This is part of a series of articles highlighting the templates from Content Strategy Alliance Tools & Templates: A Best Practices Handbook). The content inventory is a quantitative accounting of content assets. Depending on the context of the

Posted in Content Strategy, UX

Content Components

By Khaled Aly CSA Member Content components are modular information units, marked up according to XML rules. XML is a meta language that supports content structuring by enforcing a grammar to each communicated dialect. Documents, service specifications, or messages… Content

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Template of the Week – The Content Model

By Kevin P. Nichols (This is part of a series of articles highlighting the templates from Content Strategy Alliance Tools & Templates: A Best Practices Handbook.) In the book, The Language of Content Strategy, Cleve Gibbon defines a content model as

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Content Strategy Best Practices for “Source” Structured Content

Khaled A.B. Aly, Technical Author and Analyst The CSA “Best Practices Handbook” primary concern is to streamline the lifecycle management of large corporate sites and intranets from inception through planning, assessment, analysis, design, and maintenance phases. Typical web content would

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Content Strategy in the Classroom

(Updated 11-30-16) A number of courses in content strategy have sprung up. Below is our list – anyone have anything to add? Write to us. UNIVERSITIES McGill University, Content Management and Architecture; Steven Grindlay, Instructor University of California (UCR) Extension,

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Why Content Strategists Should Focus on ROI more than Engagement

  By Melissa Eggleston “Content people hate to talk about money,” stated Laura Creekmore (pictured above),  a content strategist out of Nashville, Tennessee. “It is an unpopular opinion to say that content work isn’t art, but you need to expect

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