Monthly Archives: February 2015

Content Strategy in the Classroom

(Updated 11-30-16) A number of courses in content strategy have sprung up. Below is our list – anyone have anything to add? Write to us. UNIVERSITIES McGill University, Content Management and Architecture; Steven Grindlay, Instructor University of California (UCR) Extension,

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Why Content Strategists Should Focus on ROI more than Engagement

  By Melissa Eggleston “Content people hate to talk about money,” stated Laura Creekmore (pictured above),  a content strategist out of Nashville, Tennessee. “It is an unpopular opinion to say that content work isn’t art, but you need to expect

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