By Noreen Compton

UPDATE ON 5/2/2020 Today we are hearing about “content designers” as the newish content job title. It appears to be much more used in Europe than the United States. We are interested in your thoughts

In the 2014 Content Strategy Survey Report, we noted that 90.5 percent of respondents reported doing content strategy work, but 61.7 percent said that their employer does not have a role titled “Content Strategist.”  We suggested this indicates a lack of understanding about content strategy within organizations.

On their blog in 2013, Firehead noted that 7800 people were listed as content strategists on LinkedIn in July of 2013. But many more listed content strategy on their LinkedIn profile. They pondered the reasons: do some countries call a content strategist something else? Or maybe other roles include content-strategy-related work but use a different title?

With suggestions having been made elsewhere that Information Architects and Project Managers might be the “new Content Strategists,” is the title of “Content Strategist” important? Or is it just the work?